Dana Whitcomb
Founder · Lead planner
CFP®Fee-only18 yrs
“Most people don’t need more products. They need a plan they understand.”
Book with DanaIndependent agency · Old Town Scottsdale since 2008
Coverage that fits your life.Advice that stays with it.
Independent agents comparing 30+ carriers, plus fee-only planners who never earn a commission on your plan.
- 4.9 1,140 reviews (sample)
- 30+ carrierscompared side by side
- Licensed in AZP&C, life & CFP®
Your savings
$1,186 / year
Home + 2 autos, McCormick Ranch · same or better coverage (sample)
Dana Whitcomb, CFP®Review booked · Thu 10:30We compare 30+ carriers — including these invented demo names
Saguaro MutualNorthpointDesert PeakGranite&GaleMeridian LifeBluewaterCopperlineSonora Re
Two ways we help
Protect what you have. Plan what comes next.
One office, two disciplines. Our P&C agents shop carriers for you; our planners work for a flat fee and sell nothing. They talk to each other — so your umbrella limit and your retirement plan actually agree.
Insurance
Protect what you have
Independent agents, so we work for you — not one carrier. Every renewal gets re-shopped automatically.
Home & condoMonsoon, roof age, pool liability
Auto & teen driversBundles, telematics, multi-car
Small businessBOP, GL, workers’ comp, cyber
Life & umbrellaTerm, permanent, $1–5M liability
$742 / yraverage savings on a re-shop (sample)Compare my quotes
Fee-only planning
Plan what comes next
CFP® professionals paid a flat fee by you — never a commission — with a written plan you keep.
Retirement incomeWhen to claim, what to draw, in what order
Investment reviewFees, overlap, allocation check
Tax-aware movesRoth conversions, RMD planning
Estate & legacyBeneficiaries, trusts, coordinating attorneys
From $2,400flat-fee plan · illustrative, not an offerBook a planning call
Coverage Checkup · 2 minutes
Find your coverage gaps before a claim does.
Four quick questions. The meter scores how well a typical policy set fits a household like yours, then hands the results to an agent so you never repeat yourself.
Your home Step 1 of 4 · What do you live in?
Anything that adds risk? Pick all that apply
Your cars Step 2 of 4 · How many vehicles are on your policy?
Who drives? Pick all that apply
Your business Step 3 of 4 · Do you earn income outside a W-2?
If you own one… Pick all that apply
Your people Step 4 of 4 · Who depends on your income?
Already in place? Pick all that apply
Your answers stay in this page until you choose to send them.
How it works
Three steps. One person who knows your file.
No call center, no hand-offs. The agent who quotes you is the one who calls when your renewal jumps.
- 1
Tell us
Ten minutes on the phone or the Checkup above. Upload your declarations page if you have it — we read the fine print.
- 2
We compare
We run your exact coverage across 30+ carriers and match limits line by line, so the cheapest quote isn’t secretly thinner.
- 3
You choose
A one-page summary in plain English. Pick an option, sign on your phone, and we set a reminder to re-shop before next renewal.
Eighteen years in the Valley
Proof, not promises.
Numbers from our (fictional) book of business — the kind of proof points your own clients look for.
$0Min claims paid to our clients
2012per year2025
0households & businesses covered
20082026
0serving Scottsdale & the East Valley
FoundedToday
0average from 1,140 reviews (sample)
5★ 92%4★ 6%≤3★ 2%
Sample figures for a fictional agency, shown to illustrate the layout.
Your advisors
Real names. Direct lines. No queue.
Four licensed people who’ll still be here at your tenth renewal. Pick who you’d like to talk to.
Mei Tanaka
Senior agent · Home & auto
Licensed P&CCIC
“I read every dec page like it’s my own house on the line.”
Book with Mei
Omar Haddad
Commercial lines
Licensed P&CCRIS
“Restaurants, salons, contractors — I know what your landlord’s lease requires.”
Book with Omar
Russ Calloway
Life & retirement income
CFP®Licensed life
“Twenty-two years of helping couples decide when to claim Social Security.”
Book with RussSample reviews
What households like yours say.
“Mei found that our old policy capped the roof at actual cash value. Same price, real replacement cost — two months before the monsoon took half our tiles.”
“Dana charged us a flat fee and told us not to buy the annuity we came in asking about. That’s when we knew we’d found the right people.”
“Omar bundled the café’s liability, comp and cyber in one renewal date. I get one call a year and it’s never bad news.”Saved $2,310 / yr (sample)
Request a quote or planning call
Tell us once. We’ll do the shopping.
Most quotes come back within one business day. Planning calls are 30 minutes, by video or at our Old Town office — and there’s no charge for either.
- Free quotes, no obligationWe’re paid by the carrier you choose, never by you.
- Your Checkup comes alongAnswers from the meter above prefill your request.
- One named agent, start to finishYou’ll get their direct line, not a ticket number.
Honest note: this is a fictional demo. Requests go to AdaptExec’s demo CRM so you can see the workflow — nobody will call you about insurance or planning.
Behind the front desk
The Haverline Hub
Every quote, renewal, claim and planning review lives in one CRM built around how an independent agency actually works. The assistant drafts and suggests — people review and decide. (Mock data, for the demo.)
Haverline Hub
Mei TanakaSenior agentQuote pipelineAnnual premium by stage
$0open premium41%bind rate (90 days)$742avg client savings
Move a card with its arrow. A request sent from the quote form above appears in “New request” with your Checkup attached.
Renewals · NovemberRe-shop flag when a renewal rises 8%+ or coverage changed
23renewing this month4flagged to re-shop
RenewalRe-shop flag
Claims trackerWe stay on the phone with the carrier so clients don’t have to
5open claims11 daysavg to first payment
Planning clientsFee-only · flat annual retainer, no commissions
86planning households$0commissions earned
| Household | Planner | Next review | Focus | Status |
|---|
Ruiz household · GilbertHome + 2 autos + $1M umbrella · limits matched line by line
| Line | Current | Saguaro | Desert Peak | Northpoint |
|---|
AssistantDrafts in plain English · an agent edits and sends
Pick something to draft. The assistant writes a first version from the file; nothing is sent until an agent approves it.
Mock dashboard with invented data. Assistant features are illustrative: they draft and suggest, and a licensed person reviews before anything is sent, bound or changed. Want this for your business? AdaptExec builds websites + CRMs like this.
Questions
Straight answers, before you ask.
7140 E Fictional Main St, Suite 210, Scottsdale, AZ 85251 (sample)
Mon–Fri 8 am–5:30 pm · Sat by appointment
No. Insurance quotes are free and there’s no obligation. When you buy a policy, the carrier pays us a commission that’s already built into every carrier’s price — you don’t pay more by using an agent.
Our planners are paid only by you — a flat project fee or annual retainer agreed in writing. They earn nothing from products, so they can recommend doing nothing when that’s the right call.
Planning clients are never required to buy insurance from us, and if a plan recommends coverage we’ll show outside options. Planners don’t share in commissions — that’s written into their pay.
No. We line up the new policy to start the same day the old one ends and handle the cancellation paperwork, including any refund of unused premium.
Every renewal is reviewed 45 days out. If the price rises 8% or more, or coverage changes, we re-quote automatically and call you with options.
Yes — cafés, salons, contractors, medical offices and other businesses with up to about 75 employees. Omar can bundle general liability, property, workers’ comp and cyber on one renewal date.
Call our claims line any time. We open the claim with your carrier, explain your deductible and coverage, and follow up with the adjuster until it’s paid.
Never required. Most clients do everything by phone, video and e-signature. If you’d like to sit down, our Old Town office has free parking.
Claims line staffed 24/7
Claims · 24/7(480) 555-0188
Had a loss? Call our claims line, day or night.
- 1Make everyone safe
- 2Photos before cleanup
- 3Call us — we open the claim
Your next renewal is coming
Let’s make sure it’s the right coverage, at the right price.
Fifteen minutes with a Haverline agent. If we can’t beat or match what you have, we’ll tell you so.
Want a site like this for your business?AdaptExec designed and built this demo — website + CRM.