Case study · Medspa

HB Beauty case study

A premium medspa website — built to look the part and get found locally.

A refined, mobile-first website and ongoing search engine optimization for a medspa that needs to feel premium on every screen and show up when local clients search.

hbbeautynd.com
HB Beauty medspa website homepage designed by AdaptExec
HB Beauty medspa website on a phone
Client
HB Beauty by Hannah Boyko, FNP-C
Industry
Medspa · Aesthetics
What we built
Website + ongoing SEO
The client & the challenge

Premium look. Found locally.

In aesthetics, the website is often the first impression of the treatment room. It has to feel as considered as the care — and it has to be found.

01

The client

HB Beauty is an aesthetics practice in Bismarck, North Dakota, led by Hannah Boyko, FNP-C. The practice offers injectables, skin and aesthetic treatments, laser treatments and weight management, by appointment.

Description drawn from hbbeautynd.com.

02

The challenge

A medspa needs to feel premium on every screen and show up when local clients search.

Someone comparing aesthetic providers is looking for a person they can trust. The site needed to carry the brand’s refined look, make a wide menu of treatments easy to explore, and make booking the obvious next step — while giving search engines a clear picture of what the practice offers and where.

What we built

Refined. Mobile-first.

A refined, mobile-first website and ongoing search engine optimization.

Website · hbbeautynd.com

A site that feels like the brand

Soft, editorial and confident — a design that reflects the practice’s focus on natural, personalized results.

  • Quick actions up front: all services, book now and leave a review
  • The provider’s story told in her own words, so new clients know who they’ll see
  • Client reviews placed where visitors are deciding
  • Designed mobile-first, so it looks premium on the phone in a client’s hand
hbbeautynd.com
HB Beauty medspa website homepage
HB Beauty medspa website on mobile
Structure · Services

A treatment menu that’s easy to explore

A wide menu, organized the way clients think about it — with a clear path from reading about a treatment to booking it.

  • Services grouped into injectables, skin & aesthetics, laser treatments and weight management
  • Plain-language descriptions of each treatment
  • “Book now” and complimentary consultation calls to action throughout
  • Location and contact details easy to find
hbbeautynd.com
HB Beauty medspa website services section
Visibility · Ongoing SEO

Search engine optimization that keeps working

Ongoing search engine optimization to help local clients find the practice and book — so the site keeps earning attention after launch.

  • Dedicated pages for individual treatments, so each one can be found on its own
  • Optimization aimed at helping local clients find the practice
  • Ongoing work, not a one-time launch
How it works together

Design and SEO, working together.

A beautiful site nobody finds doesn’t fill a schedule. Here the design and the search work were planned as one.

  1. SEO

    Get found

    Ongoing optimization helps the practice show up when local clients search.

  2. Website

    Make the impression

    A refined, mobile-first design that feels premium on every screen.

  3. Website

    Explain the options

    An organized treatment menu with plain-language descriptions.

  4. Website

    Book

    Clear “book now” and consultation paths on every key page.

Mobile-firstPremium designOngoing SEOBuilt for local clients
The result

In the owner’s words.

Amazing customer service and real SEO know-how — a premium medspa website with ongoing SEO to help local clients find and book.

A medspa website that looks as polished as the care — and keeps working to be found.

A refined, mobile-first site that makes a wide treatment menu easy to explore, with ongoing search engine optimization behind it.

Premium on every screen

A refined design built mobile-first, so it holds up on the phone in a client’s hand.

Easier to choose

Treatments organized the way clients think about them, with clear descriptions.

A clear next step

Book-now and consultation paths throughout the site.

Found locally

Ongoing SEO to help local clients find the practice and book.

What the client says

Amazing customer service, and they really know what they’re doing with increasing your SEO rating!
Hannah Boyko, owner of HB Beauty
Hannah BoykoOwner, HB Beauty
Your project is next

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