01The client
HB Beauty is an aesthetics practice in Bismarck, North Dakota, led by Hannah Boyko, FNP-C. The practice offers injectables, skin and aesthetic treatments, laser treatments and weight management, by appointment.
Description drawn from hbbeautynd.com.
02The challenge
A medspa needs to feel premium on every screen and show up when local clients search.
Someone comparing aesthetic providers is looking for a person they can trust. The site needed to carry the brand’s refined look, make a wide menu of treatments easy to explore, and make booking the obvious next step — while giving search engines a clear picture of what the practice offers and where.