Case study · Financial services

Miliare Group & Virtuity case study

Two websites and the custom CRM tools thousands of financial agents rely on every day.

The Miliare Group and Virtuity Financial Partners share one agent ecosystem. We designed and built both websites and the custom CRM tools behind them — from agent pipelines and client management to the day-to-day workflows their teams depend on.

mymiliaregroup.com
The Miliare Group website homepage designed and built by AdaptExec
virtuity.com
Virtuity Financial Partners website homepage designed and built by AdaptExec
Client
The Miliare Group & Virtuity Financial Partners
Industry
Financial services
What we built
Two websites + custom CRM tools
The client & the challenge

Two brands. One network.

Both firms help everyday families make sense of money — and both are built on a large network of financial agents who need tools that keep up with them.

01

The client

The Miliare Group helps people make informed financial decisions by connecting them with licensed professionals who prioritize education and transparency — and helps people build a business of their own as a financial professional.

Virtuity Financial Partners focuses on financial education for families: helping them understand their options and build a plan that covers protection, retirement, education funding and legacy.

Descriptions drawn from each firm’s own website.

02

The challenge

Two brands, one large network of agents — and a need for a public face and back-office tools that actually keep up.

Each site has to speak to two audiences at once: families looking for clear, plain-language guidance, and people exploring the opportunity to become a financial professional. Behind both brands, the agents themselves needed software shaped around how they prospect, onboard and serve clients — not a generic CRM they had to work around.

What we built

Websites in front. CRM behind.

Two modern websites plus custom CRM tools tailored to how their agents work — designed, built and supported by one team.

Website · mymiliaregroup.com

The Miliare Group website

A modern, education-first site that explains the firm’s approach in plain language and gives each audience a clear next step.

  • Two clear paths: reaching your own financial goals, or building a business as a financial professional
  • Products & providers, the six steps to financial independence and the firm’s vision and mission, all in one place
  • A “Find an Agent” path for families and an agent login built right into the header
mymiliaregroup.com
The Miliare Group website homepage
mymiliaregroup.com
The Miliare Group website section showing two ways the firm helps: families and future financial professionals
Website · virtuity.com

Virtuity Financial Partners website

A polished, family-focused site with the same agent ecosystem behind it — calm, clear and built to explain before it sells.

  • “Financial education for families” positioning, with plain-language explanations and no jargon
  • Products & providers laid out as real-life solutions: protection, retirement, college funding, legacy, long-term care and business
  • Separate paths for families and for entrepreneurs, plus an agent login that leads into the CRM
virtuity.com
Virtuity Financial Partners website homepage
virtuity.com
Virtuity Financial Partners website products and providers section
Software · Custom CRM tools

CRM tools built around the agents

Custom CRM tools tailored to how their agents prospect, onboard and serve clients — the day-to-day system thousands of financial agents rely on.

  • Agent pipelines for tracking prospects and next steps
  • Client management that keeps relationships and history in one place
  • Onboarding workflows that set new relationships up the same way every time
  • Day-to-day workflows built around how the teams actually work
How it works together

One system, two front doors.

The websites and the CRM tools were designed together, so the public face and the back office work as one system for the same agent network.

  1. Website

    Families learn

    Plain-language education, products and providers, and a clear way to reach an agent on either brand’s site.

  2. Website

    Future agents explore

    A separate path for people interested in building a business as a financial professional.

  3. Agent login

    Agents sign in

    Each website gives agents a direct way into their tools, so the public site and the back office stay connected.

  4. CRM tools

    Agents do the work

    Pipelines, client management, onboarding and daily workflows — in software built for how they operate.

Two brandsOne agent ecosystemWebsites + CRM built togetherOwned by the client
The result

Used by thousands. Every day.

Websites and software working as one system — owned by the client, not rented from a platform.

1,000s

of financial agents use the CRM tools we built — every single day.

One system, not a pile of tools

Both websites and the CRM tools were built by one team to work together across the same agent network.

A public face for both brands

Two modern websites that explain each firm’s approach clearly to families and to future agents.

Software that fits the work

CRM tools shaped around how agents prospect, onboard and serve clients — instead of forcing them into someone else’s software.

Owned, not rented

The client owns the websites and the software, with no platform lock-in.

Your project is next

Need software your team will use?

Tell us how your team works today. We’ll map the website and the CRM that fit it — free, no pressure, no lock-in.

No lock-in contractsNo bloated retainersYou own your website, brand & software
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